Rebranding Exercise Underway for ZETECH College Business Club

ZETECH College Business Club (ZCBC) is currently carrying out a month-long competition, with efforts directed towards re-branding; an indication of the Club Leaders’ acknowledgment of the need to offer superior services and benefits to its existing members while attracting new ones. To participate in the competition, students are expected to buy a raffle ticket at Kshs. 20 which qualifies them to propose a new name for the Club.

Speaking during an interview with the Corporate Communications Department on 23rd April, 2012 at the College’s Pioneer Campus, the club’s Chairperson Mr. James Odhiambo revealed that the rebranding exercise is meant to give his organization a contemporary and authoritative identity.

He further reiterated his intention to better the club’s performance by introducing activities aimed at attracting students from the larger ZETECH fraternity, citing branding of t-shirts as one of the initiatives the club management is considering to create awareness.

“Last year the club’s performance was below par, so I’m determined to improve our performance this year by introducing competitions and activities that involve members’ active participation like branding competitions for the design of t-shirts and pens,” said Mr. Odhiambo.

ZCBC was formed in September 2009 with a view of helping students gain exposure in their respective fields. The club currently has more than 200 members, with Mr. Mark Henry as the patron.

Students from other Schools are also eligible for membership, as the club gives them a platform to develop their business acumen by sharing ideas. “This club welcomes everybody from all Schools in our College. This is because we want to give all students a platform to develop themselves in terms of business.” Mr. Odhiambo explains.

The ‘Suggest a Name’ competition which was launched on 17th April, 2012 is set to run until 15th May, 2012 where the person who suggests the most business-relevant, yet catchy name will be awarded Kshs. 1,000.

Clubs and organizations in colleges are a great way for students to meet likeminded people while engaging in constructive but nonetheless, fun activities. Apart from this, students not only develop personal growth but also get exposure to real life experiences.